AnalogFolk design team aimed to refresh the Maybelline New York US website, working within their established branding. They sought a more UI-focused design with easily applicable UX improvements. Our task was to create wireframes and explore new layouts for product and shopping pages, using industry benchmarks for insights.
The existing Maybelline website had issues with page consistency, content hierarchy, and responsiveness across devices. Over a two-month collaboration, we reviewed multiple design proposals for their collections and online store.
After client approval of the low-fidelity designs, they were handed off to the Visual Designer for high-fidelity conversion. The project was successful, and our deliverables are now implemented on the current website.
